You’ll get access to The Cupcake Cartel’s private chat group, one of the most valuable parts of being on the team. It’s the place to share tips, post memes, connect with other athletes, and organise training or racing together.

Alise and Cal are active in the chat, and you’ll also get exclusive triathlon content plus regular Facebook Live sessions with Alise, Cal, our sponsors, and CUPCKE Apparel pro athletes.

You’ll also get access to global team meet-ups and race day support. We go all out at these events — setting up a team tent on course, cheering loud, and organising a pre- or post-race social.

Each year the team votes on which big races to target, and either we or a team captain make sure to be there. A team tent is usually sent along to create a cheer zone and support crew. In 2025, these events included:

• Tauranga Half Ironman
• Ironman New Zealand
• Mooloolaba Triathlon
• Ironman 70.3 Chattanooga
• Ironman Australia
• Ironman Cairns
• Ironman 70.3 Oregon
• Ironman 70.3 Sunshine Coast
• Ironman 70.3 World Champs
• Noosa Triathlon

Where we have a reasonable number of team members racing we will coordinate a team meetup and photo.

As part of your membership everyone receives a limited edition team pack. This includes:

• $50 Team Apparel Credit
• Batch of 2026 Team Tee ($50)
• Batch of 2026 Team Hat ($40)
• Team Cycling Spares Wallet ($25)
• Team Swim Cap ($15)
• Team Decal (Priceless)
• Discounted Limited Edition Team Apparel

All prices in AUD

Every week we celebrate our athletes with posts that highlight inspiring performances and give shoutouts to members racing that weekend. It means the whole team can rally behind you, track your race, and cheer you on from start to finish.

On top of that, we run a range of online initiatives designed to build connection and positivity. This support is the secret sauce that makes us the sweetest and most supportive team in triathlon.

As a team member, you’ll get 10–40% off sponsor products all year round. At the start of the season, we’ll send you a list of discount codes, and we’ll keep you updated as new sponsors and partners come on board. You can check out our current team sponsors here

Enjoy a year-round 20% discount on CUPCKE apparel. We release several collections each year, and as a team member you’ll get early pre-order access before the public. Pick exactly what you want in your size (2XS–7XL) and be the first to rock the latest gear!

We offer all team members a full size range from 2XS - 7XL so everyone can represent The Cupcake Cartel proudly.

Get access to exclusive benefits at the Ironman and Ironman 70.3 World Championships. Each year we create a limited-edition team kit just for our World Championship qualifiers. On top of that, our amazing sponsors often step up with extra product support for qualifiers. These special perks vary each year and are offered at the sponsors’ discretion

September 1st - 14th 2025. If you’re new and know a team member, have them refer you. There is a special referral form for this that team members are aware of.

September 17th. We will contact the successful applicants via email. There will also be a social media post to advise you to check your email. If you're unsure if you made the team or not please email us boss@cupcakecartel.org.

No. A big part of maintaining a positive team culture is ensuring we have the right mix of people. It is important for us to choose athletes that fit with our fun and inclusive nature who have a triathlon addiction.

Membership runs annually from September 2025 - September 2026. This is the only time you can join the team. We do not accept members throughout the year.

For a 12month membership the cost is AUD$270 | USD$190 | CAN$250 | NZD$290. You local price may vary slightly due to currency exchange rates.

The annual fee is what allows us to keep delivering a truly premium experience for our athletes. It covers the dedicated, round-the-clock support from Alise and Cal, who live and breathe this team every single day. From handling admin and logistics to creating opportunities for connection, racing, and growth, this fee enables us to nurture the community that makes the team so special.

It also funds the team pack, as well as key expenses like travel and event support—ensuring our captains can be present at races, representing and supporting you on the ground. In 2025, we sent captains to five events, covering all their travel costs and meals, so they could be there to support the team. Behind the scenes, we’re constantly working to create value for our athletes and sponsors, building partnerships, securing benefits, and making sure you get the most out of being part of the team.

This is our full-time focus—responding to emails, facilitating support, showing up at events, and going the extra mile to make sure every athlete feels connected, cared for, and proud to wear the kit. The membership fee isn’t just an admin charge—it’s an investment in the experience, support, and community that make The Cupcake Cartel what it is.

65% of the current team is from the United States and Canada. Australia is the next largest contingent followed by New Zealand. We have a small but very loyal number of Cuppies in Asia and Europe.

We have fixed rate shipping costs to make shipping affordable for everyone and have a North American and Australian returns portal to keep any return shipping costs to a minimum.

Yes. If you simply want to be part of the team, saddle up the horse* and jump on. Several of our biggest supporters are former athletes who still want to be involved in some capacity. You will still be entitled to full athlete benefits. We offer plenty of supporter apparel each year so you can represent proudly.

No. We have athletes of all abilities, some speedier than others, and others who get great bang for their buck by being on the course longer than others.

Yes, you'll get a ton of benefit!

Yes, you absolutely can be on multiple teams! That said, once you experience the support we offer and get your hands on the gear, we have a feeling you might quickly find yourself leaning more towards The Cupcake Cartel.

We want you to love being part of an exciting, innovative team. To feel like you belong to something bigger than yourself in a sport that’s often individual. To wear our kit with pride and represent the Cupcake Cartel both on and off the racecourse.

Look out for your team mates and support them online, cheer them on in person, and lift them up during tough patches. Celebrate their wins as if they were your own. Together, we’re building a genuine team environment and a brand you can be proud of.

So, are you ready to be part of something special?