The Cupcake Cartel was founded in 2018 by professional triathletes Callum Millward and Alise Selsmark. It consists of a group of hand selected athletes from all cake walks of life who share a passion for triathlon. The Cartel sees triathlon as a tool where we can support and share experiences together as a team. We pride ourselves on our very close knit network.
We provide a platform where people can be themselves and transcend social, demographic and geographical barriers.
Wherever you are in the world, if you're part of the Cartel, you're always connected.
““The Cartel was built on real people who saw value in authentic engagement. We will stop at muffin””
GOT SUPPORT?
The Cartel is about bringing people together and building a network where we lift each other up by sharing knowledge and experiences. We want to share in your triathlon journey and adventures. We want to meet up for training, racing, socialising and memes.
FEMALE PARTICIPATION
We want to encourage more women to dip their toes into our great sport. Lead by our former professional athlete Alise, we will ensure our ladies are nurtured and well looked after. In the buffet of life, women are the sweet dessert.
AUTHENTIC
In a sport where many athletes take themselves too seriously, we remember that we do this all for the love of the sport. We value those who are authentic with a zest for life. Bakers are also highly valued. Life is too short for fake butter or people.