SPONSORS

THE CUPCAKE CARTEL IS VERY FORTUNATE TO PARTNER WITH SOME OF THE LEADING BRANDS IN AND OUTSIDE OF OUR INDUSTRY. MANY OF THESE SPONSORS HAVE BEEN LONG TERM PARTNERS OF CALS SO WE HAVE HANDS ON EXPERIENCE AND GREAT SATISFACTION IN SHARING THESE PRODUCTS AND SERVICES WITH THE CARTEL

 
 

BOCO GEAR - custom headwear, caps, cycle caps, beanies, trucker caps, visors

BOCO GEAR IS THE NEW LEADER IN PERFORMANCE GEAR FOR ENDURANCE ATHLETES. WE OFFER STYLISH, TECHNICAL HEADWEAR AND ACCESSORIES FOR YOUR BRAND, TEAM OR EVENT. INNOVATOR OF THE #TECHNICALTRUCKER AND FANATICAL SUPPORT OF THE 'CUPCAKES' BRAND. DESIGN IT YOURSELF OR BOCO CREATE THE PERFECT HAT TO FIT YOUR STYLE. CHOOSE FROM THEIR LEGENDARY TECHNICAL TRUCKER OR SUPER WARM POM POM BEANIE. THEY HAVE OUTFITTED HUNDREDS OF TEAMS, WE ARE STOKED TO BE WORKING WITH THEM!

 

ROKA - WETSUITS, SWIM SKINS, SWIM APPAREL, Swim accessories, EYEWEAR 

ROKA IS A PERFORMANCE MULTISPORT BRAND THAT MAKES THE FINEST TECHNICAL APPAREL AND EQUIPMENT FOR RUNNING, CYCLING, SWIMMING AND TRIATHLON. ROKA NOT ONLY PRODUCE SOME OF THE BEST TRIATHLON APPAREL IN THE WORLD, BUT THEY'RE A VERY COOL COMPANY TO WORK WITH AND HAVE SUPPORTED THE CUPCAKES FRANCHISE SINCE DAY ONE. LOOK OUT FOR OUR TEAMS CUSTOM SWIM CAPS AND EYEWEAR.

 

SHIMANO - groupsets, wheels, components, shoes

IF YOU SHARE OUR PASSION FOR CYCLING, YOU'LL BE FAMILIAR WITH SHIMANO. SHIMANO SHARE OUR PASSION AND PROVIDE THE HEART, LUNGS AND LEGS OF A BIKE. THE PASSION FOR 2 WHEELS, TO RIDE AS FAST AS POSSIBLE FROM START TO FINISH. AND IT’S NOT ALL ABOUT WINNING, IT’S ALSO ABOUT THE POSSIBILITY OF BEING OUTDOORS, DAY IN AND DAY OUT. RIDING, GETTING BETTER, EVERY DAY. SHIMANO OFFERS AN IMPRESSIVE RANGE OF GROUP SETS, COMPONENTS, WHEELS AND SHOES.

 

ISM - seats

ISM IS A MANUFACTURER OF THE MOST ANATOMICAL AND COMFORTABLE BICYCLE SADDLES, MEANT TO PRESERVE BLOOD FLOW, ELIMINATE NUMBNESS, AND IMPROVE PERFORMANCE. WE HAVE BEEN USING OUR ISM PN 1.0 AND PN 3.0 AND FIND THESE ARE HANDS DOWN THE BEST BET FOR KEEPING YOUR BUM, HAPPY! DID SOMEONE SAY CUSTOM TEAM SADDLE?!

 

INFINIT NUTRITION AUSTRALIA - CUSTOM MADE NUTRITION

INFINIT ARE A HUGE SUPPORTER OF THE CUPCAKE CARTEL. WE HAVE A LONG HISTORY WITH RACHEL AND JASE CHESHIRE AND ARE PLEASED TO HAVE THEM BACKING OUR TEAM. INFINIT CUSTOM MAKE A NUTRITION FORMULA FOR YOU. THE OFTEN DIFFICULT FOURTH DISCIPLINE OF TRIATHLON - NUTRITION - IS NOW SIMPLIFIED. NO GELS, NO BARS, NO FUSS. EVERYTHING IN ONE BOTTLE. 

 

CAMINO APPAREL - CYCLING AND TRIATHLON APPAREL

WANT TO STAND OUT, BE NOTICED AND TURN HEADS? THEN LOOK NO FURTHER THAN CAMINO APPAREL. THE AUSTRALIAN BASED TRI AND CYCLING BRAND TAKES A MULTISPORT APPROACH AND IS ATHLETE FOCUSED. LOOK FOR OUR STYLISH TEAM TRIATHLON AND CYCLING KITS. THESE ARE EXCLUSIVE TO TEAM MEMBERS ONLY. SORRY.

 

PRO COMPONENTS - handle bars, aerobars, disc wheels, tri spokes, stems

PRO ARE PRODUCERS OF HIGH QUALITY HANDLE BARS, AEROBARS, STEMS AND DISC WHEELS. THEIR FLAG SHIP PRODUCT, "MISSILE EVO" CAN BE SEEN ON THE LIKES OF CRAIG ALEXANDER, TEAM BMC AND TEAM SKYS BIKES. IT’S NOT HARD TO RECOGNISE A PRO USER. IT’S THE RIDER USING WELL DESIGNED, LIGHTWEIGHT YET STURDY COMPONENTS. THE ONE THAT LEAVES THE REST BEHIND. WE CHOOSE TO RIDE PRO COMPONENTS BECAUSE THEY ARE STATE OF THE ART AND UNBELIEVABLY RELIABLE.

 

POWER METERS, CYCLING COMPUTERS

STAGES IS BEST KNOWN FOR ITS AFFORDABLE POWER METERS, AND ITS FIRST COMPUTER. RECENTLY THE BROUGHT OUT THEIR FIRST COMPUTER, THE DASH, WHICH IS A USER FRIENDLY GATEWAY TO POWER BASED TRAINING. FOR THE WEIGHT WEENIES ON THE TEAM, THE STAGES IS ONE OF THE LIGHTEST POWER METERS ON THE MARKET AT JUST 20 GRAMS! YOU'LL BARELY EVEN KNOW ITS THERE. 

 
 

TRIATHLON BIKES

QR IS THE PIONEER OF TRIATHLON BIKES AND WAS FOUNDED IN 1987. EVERY BIKE IS DESIGNED WITH ATHLETES IN MIND. THE BIKES NOT ONLY LOOK GOOD AND HANDLE INCREDIBLY WELL, BUT THEY'RE ONE OF THE EASIEST BIKES TO WORK ON. THIS IS CRITICIAL WHEN PACKING DOWN AND BUILDING THE BIKE BACK UP AGAIN AFTER TRAVEL. OUR TEAM IS FORTUNATE ENOUGH TO HAVE A VERY CLOSE RELATIONSHIP WITH QR. THEY WILL BE PROVIDING SUPPORT TO OUR MEMBERS BEFORE, DURING AND AFTER SPECIFIC RACES. WE ARE ALSO VERY LUCKY TO HAVE OUR OWN CARTEL CUSTOM PAINTED FRAMES EXCLUSIVELY AVAILABLE TO MEMBERS ONLY.

 

LINDEN & TRUE COFFEE

WHO ARE LINDEN AND TRUE? OUR FRIENDS AT L & T ARE DRIVEN ATHLETES BONDED BY A NEVER ENDING SEACH FOR PERFECTION. THEY ARE OLYMPIANS, WORLD CHAMPIONS, WORLD CHAMPIONSHIP FINALISTS, NATIONAL RECORD HOLDERS AND WORLD MARATHON MAJOR WINNERS. TOGETHER WE SHARE WITH THEM THE SEARCH FOR THE PERFECT CUP OF COFFEE.