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The Cartel was built on real people who saw value in authentic engagement. We will stop at muffin
— BETTY CROCKER
 
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ABOUT US

THE CARTEL IS AN EXTENSION OF THE 'CUPCAKEs WITH CAL' BRAND. It consists of a group of HAND SELECTED athletes from all cake walks of life who share a love for triathlon. The Cartel sees triathlon as a tool where we can support and share experiences together. We pride ourselves on our very close knit network.

we provide a platform where people can be themselves, transcend social, DEMOGRAPHIC and geographical barriers. 

Wherever you are in the world, if you're part of the Cartel, you're always connected.

WE PRIDE OURSELVES ON THINKING OUTSIDE THE BOX. NEW IDEAS AND CONCEPTS WHICH WILL PROVIDE VALUE TO MEMBERS OF THE CUPCAKE CARTEL WILL EVOLVE THROUGHOUT THE YEAR.

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AUTHENTIC

In a sport where many athletes take themselves too seriously, we want to remember that we do this all for the love of the sport and the unique people in it. We value those who are authentic. Bakers are also highly valued. Life is too short for fake butter or people. 

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FEMALE PARTICIPATION

We want to encourage more women to dip their toes into our great sport. Lead by our professional athlete Alise, we will ensure our ladies are nurtured and well looked after. In the buffet of life, women are the sweet dessert. 

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Got support?

The cartel is about bringing people together and building a network where we lift each other up and share knowledge.  We want to share in your triathlon journey and adventures. We want to meet up for training and races. We want to share memes. 

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